Brand Positioning

Cyril Marketing Consultancy takes a structured, research-driven approach to brand positioning:

• Market and Competitor Analysis. We evaluate your current market landscape, identify your direct and indirect competitors, and assess gaps and opportunities.  
• Customer Insights and Segmentation. We dive deep into customer behaviour, pain points, and motivations to craft a message that resonates with your ideal audience.  
• Core Value Proposition: We work with you to articulate a clear and compelling brand promise that reflects your strengths and speaks to your customers' needs.  
• Positioning Statement Development: We help you craft a compelling internal statement that informs all external communications and branding decisions.  
• Differentiation Strategy: We highlight what makes your brand distinctive—whether it's your story, service model, innovation, or market approach.  

Deliverables Brand Positioning service includes:

• A detailed Brand Positioning Report 
• A Customer Persona Framework 
• A tailored Value Proposition Canvas 
• A clear, action-ready Brand Messaging Guide 
• Strategic recommendations for implementation across digital and traditional channels 

Who It's For: This service is ideal for:

• Startups building their brand from the ground up  
• Established businesses entering new markets  
• Companies going through a rebrand or merger  
• SMEs that want to sharpen their competitive edge